Not "synthetic electorate intelligence" in the abstract — the real questions a strategist asks on a Tuesday, and the kind of read ElectorateIQ hands back before the money goes out the door. Every number below is illustrative; read reactions relatively, not as a forecast.
Paste all three, aim them at the turf you're mailing, and compare relative lift head-to-head — then look at who each one moves before you commit the print run.
Illustrative. Directional read of relative lift, not a forecast.
Aim the panel at suburban independents in your district, run two framings of the same position, and see which one appears to lift support — and whether it costs you anywhere you can't afford.
“I want it handled fairly but by the rules. The 'families' pitch feels like it's dodging the enforcement question.”
Illustrative. Read relatively, not as a forecast.
Before you go up with a contrast, check where it lands — and where it may boomerang. Run the attack against the exact subgroup you're worried about and see the directional damage or lift.
The read: appears to help with independents but risks softening older Democrats you need — worth a gentler contrast for that segment.
Illustrative. Directional, not a forecast.
Target the exact low-turnout slice you're trying to pull off the couch and compare which appeal appears to move enthusiasm most — before the mail, calls, and doors are budgeted.
Illustrative. Relative ranking, not turnout prediction.
Rank the issues by salience for the coalition you're building in this district, so the candidate opens on what these voters actually care about — not what polled nationally last year.
Illustrative. Salience among the selected panel.
If you can ask it about your race, you can ask ElectorateIQ. A few that come up constantly:
| Does our tax message land better than our healthcare message with exurban women? |
| Which of the governor's two closing arguments holds up better with soft partisans? |
| If the opponent goes negative on crime, what response contains it with our base? |
| Does leading with abortion help or hurt us in these three specific precincts? |
| Which yes-on-the-ballot framing moves the most persuadable no voters? |
| What issue should the mail program lead with in the eastern half of the district? |
| Does this endorsement message move anyone we don't already have? |
See the mechanics on Message Testing, or the evidence on Validation.
Tell us the race and the decision in front of you — we'll show you the read.