Use cases

The decisions you make every week — now with a read.

Every one of these runs against a panel assembled for your exact geography and audience. Read reactions relatively: which option moves more, and for whom.

Message testing

Know the message before you buy the mail.

Upload a speech, a mailer, a social post, or a TV/radio script and put it in front of the audience you're actually trying to reach. See resonance, backlash risk, emotional activation, and where subgroups diverge — then rewrite and run it again the same afternoon.

  • Compare multiple drafts head-to-head
  • Spot backlash before it hits a real inbox
  • Find the audiences a message wins — and loses
Draft A vs. Draft B — net favorable
Draft A +9.2
Draft B +3.8

Illustrative. Directional read of relative lift, not a forecast.

Attack & response

Take the hit here first.

Simulate the opposition's likely attacks and test your defensive framings against them. Find the counterargument that appears to hold with the voters who decide the race — before it plays out in public.

  • Pressure-test attack lines and rebuttals
  • See which response contains the damage, and where
  • Prepare debate answers against the real audience
Attack

“Voted to raise your taxes three times.”

Response that holds

Reframe to services funded → contains net favorable among Independents to −1.9.

And more

Framing, turnout, and the drill-down.

Issue framing

Run two framings of the same policy and see which appears to lift support — and which may quietly cost you with a subgroup you need.

Turnout activation

Estimate enthusiasm shifts and issue-driven mobilization — and flag demobilization risk before a field program locks in.

Subgroup & geo drill-down

Take any result apart by demographic or geographic slice, or map issue intensity and persuasion opportunity across the areas you're contesting.

Who's it for

Built for the races that can't afford to fly blind.

WhoWhat they use it for
Local & state legislative campaignsMessage and framing on a budget that could never buy a poll
Political consultantsFast iteration across a whole slate of client races
Ballot initiative committeesTest yes/no framings and identify persuadable geographies
Advocacy organizations & unionsIssue salience and mobilization by district
PACsPrioritize spend where a message appears to move voters most
Media organizationsExplore public opinion at hyperlocal resolution

Bring us your next hard call.

Tell us the race and the question — we'll show you the read.